The reviews widget allows you to automatically publish First Party reviews on your business website. Once installed, search engines can display your star ratings directly in organic search results, boosting clickability and user engagement. This article will cover how to create a widget, as well as style, display, and installation options.
How to Install the Reviews Widget:
- Navigate to the "Knowledge Manager" tab in the dashboard.
- Click into the "Widgets" page from the blue navigation bar.
- Select "Reviews" from the menu on the left.
- Select the location or folder with which you would like to associate the widget.
- Style your widget by selecting one of the preset themes, or click "Advanced" to create your own or edit the star color.
- Configure your display settings (visit the next section of this article for more details).
- Choose your installation method and add the widget to the desired website (visit the "Installation Methods" section of this article to learn more).
You can show or hide the following elements of your widget:
- Header: includes average star rating and total number of reviews
- "Leave a review link" (optional): directs users to leave a first party review
- Include Schema: should only be used when hiding the body
- Navigation (optional): makes the review count clickable when the body is hidden (visit the next section of this article to learn more about the navigation settings)
- Body: exposes the review content
- Footer: displays star rating and review count for up to three Third Party sites
Pop-up: displays a pop-up containing all reviews for the location
Body: allows you separate the header and the body of the widget
Important Note: “Body” navigation requires that you create two Reviews Widgets, one for the header and one for the body. The body automatically includes schema, so be sure to uncheck "include schema" for the header widget. Lastly, these widgets must be installed on one scrollable page to allow for the navigation you see above.
Widget Installation Methods:
WordPress: This is the preferred method of installation for WordPress sites, as it boosts SEO. We recommend searching for our plugin in WordPress directly to install it. Then, click into Yext from the menu on the left to paste the authentication code from the dashboard. The next page will display the shortcode that you'll be able to paste wherever you would like the widget to appear.
Embed Code: You can install the widget on any website by copying and pasting the embed code from the dashboard into the website's HTML editor.
Send to My Webmaster: If someone else manages the website, this option can be used to email instructions on how to install the widget. You can specify the "From" and "To" email addresses, as well as personalize the body of the email. Note, the subject line is automatically set to "Please install my Yext content on my website" and cannot be adjusted.
Best Practices for Stars in Search:
- Register your website with Google's Search Console to help Google crawl your content. (Read this article from Google to learn more about how your review content is processed.)
- Place the Reviews Widget on a page with location data (i.e contact us or location page).
- Avoid adding the same widget to a page twice.