A detailed business description is very important for your client's listing. The description is the primary place partner sites will scan to determine if the listing is relevant to the words that were searched. Local search is all about relevancy, so having a thorough description is one of the best methods to increase the relevancy and searchability of your client's listing.
Think like the customer: if you were looking for a business, what type of information would you want to read? You would want to read a concise but thorough description that provides you with a sense of confidence in the business!
Some helpful tips for writing an effective business description:
- Don’t just include what your clients do in the description, include areas that they service as well. This can help increase the searchability of the listings in the radius around the physical location.
- We recommend that you use keywords, but incorporate them into sentences. Do not just list keywords because some sites consider this “spammy” and might not display the description.
- Don’t put website links or phone numbers in your client's description. Some sites have restrictions against that type of content in the description field.
We recommend utilizing this field to provide a detailed description of what your client's business does, and the areas that they service. It is best to write a business description that is in paragraph form with complete and detailed sentences.
Sample Business Description:
Keep It Clean has been Central New York’s top rated cleaning service for over 27 years. We offer a wide variety of residential and commercial cleaning services that will keep your home or office looking like new! Our most affordable package includes all of the basics like mopping, dusting, vacuuming, and more. We empty trash cans, clean and sanitize kitchens and bathrooms, and can clean practically anything. Hardwood floors, tiled walls, no mess is too much. We have several other packages that include window washing, upholstery cleaning, oven cleaning, laundry, home organization, packing and unpacking, furniture treatment, floor waxing, post-construction clean up, dry cleaning pick up, and more!
Accredited by the BBB, we serve Syracuse, NY and the surrounding towns including: Camillus, Cicero, Clay, DeWitt, Elbridge, Fabius, Geddes, LaFayette, Lysander, Manlius, Marcellus, Onondaga, Otisco, Pompey, Salina, Skaneateles, Spafford, Tully, and Van Buren.
We bring an understanding of the need for efficient, reliable and conscientious attention to the care of your home and belongings. Our goal is to provide clients with a high-quality service they can count on to free up time for families to do what they love. We search high and low to create a team that enjoys working together and we love what we do. Each client feels like part of our family and their needs are important to us.